You live your business every day and you know it inside and out. This is a double-edged sword, because it makes it impossible for you to see things the way your customers do. And that is costing you money and opportunities every day.
Wherever I’ve worked, I am always excited to pick the brain of a new staff member before they start to get entrenched in the way things are done. They haven’t seen the company yet through the same distorted lenses that I and everyone I work with see through.
I’ve been doing this long enough that I’ve developed my “right way” of doing things. To the point that I almost wouldn’t consider doing things any other way. But the new team member doesn’t know any of this. So if they’re brave enough to tell me that what we’re doing doesn’t make sense, we have a big opportunity to improve.
What annoys you on a daily basis? What takes too long to do? What takes a long time to do and you think that’s just how it is? There’s almost always another way to do something, and there’s usually a better solution to a problem. But it’s often impossible to see when you’re knee-deep in “the way things are.”
An outside perspective can be just what you need to get you over a hump – solve a problem, find more customers, develop new ways of getting the word out about your business. Ask around – talk to other business owners, friends, family. Talk to professionals in the fields you need help with. Ask your customers.
I guarantee that if you listen to people about your business you’ll get some new ideas that will drive you forward.