Archive of: Local Business Marketing

1. Are you ready for Small Business Saturday? posted November 16, 2011
   

   American Express is urging consumers to shop small on Saturday, November 26.  Are you ready?  There are free tools available to get you started including signage, a way to add a promotion and a checklist of ways you can get the word out that you’re participating in Small Business Saturday. Get all the details at [...]

2. Just 20 Customers Can Get Your Social Marketing Moving posted July 16, 2011
   

   If you have 20 customers who love you, that’s all you need to get your online presence kick-started.  According to Ning’s Point of View report, it only takes 20 people to bring an online community to a significant level of activity and connectivity. The report also goes on to say there is a big shift [...]

3. How a Local Restaurant Built 20,552 Raving Fans Without Really Trying posted March 4, 2011
   

   I miss Avanti’s.  It’s a local chain of Italian restaurants in Central Illinois with hands-down the best bread I’ve ever tasted.  They’re inexpensive, the service is friendly, and they’re a college-town favorite in the area. I haven’t lived in Illinois for about 20 years, but my family is there and even though there isn’t an [...]

4. How to Add FREE Coupons to Your Google Maps Listing posted March 2, 2011
   

   You know how valuable your Google Maps listing is for getting customers through your front door, but add incentives for them to come to you – and do it for FREE. Here’s how:

5. Social Checkins & Why they Matter posted February 28, 2011
   
6. Your perspective about your business is flawed and it is costing you posted February 21, 2011